Thursday, December 31, 2015

McDonald's...Next!

A lot of people "out there" wrote off McDonald's as a dying company over the past year. Well, its stock has surged 27% in that time.

 

Some of the smartest people in the world work at McDonald's. Did these doubters (i.e. haterz) not think the company would adapt? MCD has recently debuted its "McDonald's Next" concept in the appropriately futuristic Hong Kong. Tokyo would have been an acceptable alternative.

Wednesday, December 9, 2015

The Future of Food Delivery

http://www.wired.com/2015/12/ubereats-is-ubers-first-app-thats-not-about-rides/

After conducting more than 50 eater interviews, Uber’s design researchers discovered one of the most challenging aspects to ordering a meal is deciding what to eat. Design Researcher Hilary Hoeber described visiting a family of four at dinner time, as two tired adults and two equally exhausted children scrolled through food options trying to agree on something everyone liked that could arrive quickly. “They said it was sometimes faster and easier not to order,” she said. It’s the Paradox of Choice, made manifest in dinnertime decision-making.