Wednesday, December 9, 2015

The Future of Food Delivery

http://www.wired.com/2015/12/ubereats-is-ubers-first-app-thats-not-about-rides/

After conducting more than 50 eater interviews, Uber’s design researchers discovered one of the most challenging aspects to ordering a meal is deciding what to eat. Design Researcher Hilary Hoeber described visiting a family of four at dinner time, as two tired adults and two equally exhausted children scrolled through food options trying to agree on something everyone liked that could arrive quickly. “They said it was sometimes faster and easier not to order,” she said. It’s the Paradox of Choice, made manifest in dinnertime decision-making.

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