Thursday, February 21, 2013

Eff Yelp

Yet another reason to trust our sassy site is that we are clearly not in it for the money, since I seem to have a talent for liking things that are not profitable. I tend to partake in activities for their own sake. Like my podcast! Or playing squash. Or designing t-shirts. I kind of have the art part down without any of the business savvy. No complaints or whining. Just sayin' is all.

When I have a personal connection to a restaurant I usually refrain from reviewing it myself, as I did when Chef BoyarAndy reviewed Pride and Joy BBQ. I know one of the partners' sisters and I would probably have mentioned that had I been the guy to write the review. So, that's where we're coming from at Eat It, Miami.

In case you were running low on cynicism today, I'd like to point you in the direction of a couple of scathing articles that shed light on the shady sh*t going on at Yelp. I feel like their name should be "Yelp!" Don't you think? These articles were posted by that friend who's connected to Pride and Joy BBQ.

From Forbes -

When I notified County Process Service that I had posted a good review (my first on Yelp), they replied: “We’ll see if yelp filters the review. All of our good reviews get filtered. I’m not sure why yelp thinks our good reviews are fraudulent.”

When I checked a week later, Lo and Behold! My review had been removed. Did Yelp tell me about it? Not one word!

My wife, a Realtor, had a similar experience: “They seem be wary of first-time reviewers. If your first review is negative then they let you post other reviews, but if your first review is positive then they remove it. The same goes if all your reviews are positive.”

She went on: “I called Yelp after a business associate posted a positive review about me which was later removed. They hinted that if I advertised on Yelp this may not have occurred.”

And from East Bay Express (totally gnarly Silicon Valley site, dude, so they like know tech and stuff hella stoked fer sure) -

"Hi, this is Mike from Yelp," the voice would say. "You've had three hundred visitors to your site this month. You've had a really good response. But you have a few bad ones at the top. I could do something about those."

So here's what I propose, since I am a strong advocate of Gandhi's "Be the change you wish to see in the world." Like, if you hate when people drive recklessly, drive cautiously. You hate litter? Don't litter and pick up trash when you see it. Easy enough? If we all do that, we will have a better world. So, you don't think Yelp's bullsh*t is fair? Don't use Yelp. Don't post reviews and don't check it for suggestions.

I pledge today that I will never use Yelp ever again, and if you know me personally, you know I mean it when I say/write sh*t like that.

No comments: