Friday, September 10, 2010

Burger King Is Getting a Brazilian

From the Herald -

"He's 40, has no restaurant experience and made his name keeping trains running on time in Brazil. Bernardo Hees may seem an unlikely new CEO for Burger King, but he's on his way to Miami to launch a new campaign in the global fast-food wars."

In case you haven't heard, Burger King is being acquired by 3G Capital, the company responsible for turning Budweiser into a Belgian beer. Start brushing up on your Portuguese, Miami. They're taking over. And they love it here because, though most Americans consider Miami to be a crazy, dangerous place, it's like Singapore compared to Rio or Sao Paolo.

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