4 bucks for a bowl of cereal? 4 bucks for a peanut butter and jelly? It's good, but the prices just don't make sense. I don't know how you'd pay rent without charging that much for your product, but maybe that means the business idea is flawed. I went once. I guess maybe if I were a spoiled, bratty Miami teenager I would go there a lot, but I probably will only have experienced the Cereal Bowl once. I think it's worth trying, and that's why it gets my "Eat It" designation.